Posts Tagged ‘Social Media’

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Facebook Timeline: What Does It Mean for Your Brand?

Wednesday, May 16th, 2012

A lot.

Facebook recently changed its appearance (again), this time adding the highly buzzed-about Timeline.

What does this mean for brand pages, though? Timeline not only changes the way the page looks, but also how a viewer looks at the page.

A web-camera tracked eye movements of Facebook users for a Mashable study, and found that the cover photo is the new Facebook wall – at least in terms of how long viewers looked at it.

This photo compares eye movement on the old Facebook (left) to the new Facebook with the Timeline feature (right). As you can see, eye movement is concentrated on the cover photo, and less on the actual wall posts.

The cover photo, a picture not found on the old Facebook pages, attracts most viewers’ attention, and the top of the page in general is much more attention-getting than it used to be. In the study, 100 percent of the viewers say they saw the cover photo.

100 percent.

In fact, the cover photo replaced the wall as the page element viewers notice first.

The good news? You can control what you put as your cover photo – perhaps even more than you could control what was posted on your wall.

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Even Trash Bags have a Social Media Campaign

Friday, April 6th, 2012

Glad, one of the top makers of trash bags, has launched a social media campaign using a fake reality show on Facebook and Twitter called “The Wild Life,” featuring five wild animals living in one house. Because, “no matter how wild life gets, clean up is in the bag.”

Instead of talking about trash bags, something the company says most consumers don’t want to talk about, Glad has decided to illustrate the craziness of domestic life.

Glad usually focuses on television ads, and this is its first venture using social media as the main focus of a campaign. But the company realizes the value in social media, and the opportunity an integrated campaign provides for reaching a larger audience than just focusing on TV.

Take a look at the first episode here, then you can get a personalized video made using Glad’s new app, which takes personal information from your Facebook profile.

The best part about this social media campaign? Facebook users that “like” the page on Facebook are entered for a chance to win $25,000.

You can’t win $25,000 just from watching a TV ad, can you?

 

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#SOTU

Wednesday, January 25th, 2012

Last night’s State of the Union Address was referred to as #SOTU by 766,681 tweets over the course of the 1 hour 35 minute address.

What were viewers talking about? Education topped the tweets.

But, more importantly, viewers were talking. Gone are the days when politicians couldn’t receive immediate feedback from viewers and voters.

The key here is Twitter can – and will – be used as a platform for politics and politicians just as its a platform for businesses.

The question here is if politicians will use the opportunity of social media to reach more viewers – and more voters? President Obama certainly incorporated social media into his 2008 campaign.

How will it be used in the 2012 campaign? Only time will tell.

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Tweeting Around the World

Friday, January 13th, 2012

We all know that Twitter is a big deal. It’s a must for a business to keep up in a world gushing with social media. And a communications tool that’s not going anywhere anytime soon.

But, to show you how big of a deal this social media network has become, Eric Fischer compiled a map showing where people travel (shown in green) and who they communicate with (shown in purple), using accounts with geo-locations enabled. The white areas are places connected by both travel and talking.

The U.S. glows white as people travel and connect with each other but China remains predominately dark because Twitter is blocked.

We’re impressed.

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A Diagram to Show What We Already Know

Wednesday, December 21st, 2011

A diagram to show what we already know – online sharing is increasing.

This infographic, dubbed the “Viral Spiral,” by Unruly Media shows the exponential growth of online sharing.

The numbers – and this graphic – are staggering.

In 2006, Dove’s “Evolution” ad was shared online 222,234 times, and the ad was considered a viral juggernaut back then.  Now, the biggest video of 2011, the Volkswagen “The Force” video counts almost 5 million shares since 2011’s Super Bowl.

2006 was just five short years ago but, my my my – how things have changed.

YouTube was only one year old and savvy Internet users were just beginning to share viral videos – not to mention retailers were just figuring out the importance of ads that entertain as well as inform.

We all knew that Old Spice found a gold mine when they went viral with Aiza Mustafa as the Old Spice Man, but these numbers speak for themselves.

Online sharing is important to a brand’s success these days. And, if this viral spiral continues, who knows where we’ll be in 2016.

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And The Conversation Rolls On…

Wednesday, December 21st, 2011

A recent Mashable article details the story of Sam, a man who decided to deactivate his Facebook as part of a social experiment.  Sam wanted to understand what he would miss and how he would feel when he disconnected from the world’s largest social media community.

After 5 months, Sam didn’t really miss Facebook.

Without Facebook, Sam said he was able to enjoy social events without wondering what funny status update to post on Facebook later.  While he said he often feels like “the only kid on the schoolyard without a TV” he also said he could experience things in a more active and legitimate way -  something he felt he lacked when his life was connected to the world of Social Media.

That tethering of personal and social is something everyone with a Twitter account or a Facebook page can understand – social media can be a blessing and a curse.

And while the results of his experiment are more expected than groundbreaking, his experiment reinforces something our agency says time and time again:  Social Media happens – engage or die.

If you disconnect, the Social Media world rolls on without you.
If you take yourself out of the conversation, the conversation still happens.

Just because Sam “didn’t have to worry” about friends posting funny party pictures on Facebook doesn’t mean the pictures weren’t posted anyway  -  The only difference is that Sam didn’t see them.

Embarrassing picture? Funny story? The name of the cute girl he couldn’t remember?
It’s all there.
But Sam isn’t.
And because he’s missing, he’s powerless.

Regardless of whether you are a person or a brand, Social Media happens.
You can’t avoid it and you can’t afford to ignore it….

The conversation goes on with our without you.

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Social Gone Mobile (Literally)

Thursday, December 8th, 2011

Volkswagen Netherland is connecting where is counts – Facebook.

The auto company has transformed the company’s iconic vehicles into the ‘fanwagens’, a Facebook-themed vehicles. The Netherland Facebook community was invited to vote on either the traditional VW Beetle or the T1 Bus – the winning vehicle would be built and given to one lucky fan.

The retro-styled, social media inspired vehicle boasts uniquely facebook-related functionality:

  • On its dashboard, the ‘fanwagen’ features the ‘feed-o-matic’, a built-in device that prints the last ten posts of a user’s news feed at the push of a button
  • Small panel beneath the rear license plate showcases the driver’s relationship status, rotatable via a small scroll wheel to the panel’s right.
  • The horn is replaced by the ‘poke’ button
  • The door handles of the vehicle are labeled with ‘add friends‘
  • A bulletin board ‘wall’ on the side doors of either model lets users leave ‘posts’ and even photos using the included instant camera
  • The ‘inbox’ (glove compartment) offers a way ‘to store all of your private messages‘ (instructions – ‘to remove a message, take it out of the inbox‘)
  • Privacy settings: ‘all’ (window shades pulled open), ‘friends only’ (curtains at halfway), and ‘only me’ (pulled completely shut).

Although the voting period for the campaign has closed, residents of the netherlands have through december 18th, 2011 to enter themselves into a competition to win the ‘fanwagen’ version of the ‘T1′.

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Nokia Does Something “Amazing”

Wednesday, November 30th, 2011

Last Monday, acclaimed DJ deadmau5 joined the Nokia Lumia 800 team in orchestrating a high-octane music and light show over the Millbank Tower in London.

Why do we care?  Just watch…

16 projectors on the other side of the river beamed 3D images onto the Millbank’s façade, whose 800 windows were covered with vinyl. When the city fell into darkness, the tower pulsated, twisted and rocked to deadmau5′s music.

Pretty amazing.  Especially for a product that’s claiming to be just that.

 

 

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Facebook Facts

Thursday, September 15th, 2011

Apparently there is a lot to “like” about Facebook.

(pause for reaction)

In all seriousness, a new Facebook advertising research study was just released and it examines over four million data points from a wide variety of industries.  Interesting, slide-worthy highlights include:

  • For ads with a ‘Like’ button, older Facebook users have a higher CTR while younger Facebook users will tend to click ‘Like’ directly within the Facebook ad
  • While propensity to click-through on Facebook is positively correlated with age,  propensity to like is not
  • Age has a strong positive effect on whether a user will click, but has a less pronounced opposite effect on the likelihood of them becoming a fan of a page
  • Overall, women are 11% more likely to click on an ad
  • ‘Like’ rates are almost even for men and women; men are actually 2.2% more likely to ‘Like’ an ad than women
  • For women, CTR is 31.2% higher for the 50+ age group versus 18-29 year olds; men only see a 16.2% difference between the age groups
  • Versus all age groups, 50+ women’s CTR is 22% higher versus a 16.4% difference for males

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Faster than an Earthquake

Wednesday, September 7th, 2011

smart

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