Circle Back
Friday, August 19th, 2011Marfa, Texas. Ever heard of it?
No?
Us either.
Turns out there are a lot of things to like about Marfa. Wide open spaces. Friendly people. A thoughtful, charitable, active community.
At under 2,000 residents, Marfa is home to the Marfa 100, a charitable bike race started last year that benefits the local public radio station and the LIVESTRONG Foundation.
To publicize the bike race, the LIVESTRONG Foundation and Latin Works sought to found a visual representation of cancer survival. The solution? PedalPainting.
100 people took turns riding bikes outfitted with paint brushes for 1km each, producing a unique group of posters dedicated to those who battle cancer.
Simple premise. Simple design. Powerful execution.
