Clever Change
Wednesday, July 6th, 2011Puma has done it again.
Remember this post we did on their “Clever Little Bag”?
Now Puma has introduced their Clever Little Shopper.
All of this is part of Puma’s mission to reduce its carbon “paw-print” by making its packaging more environmentally responsible.
Puma’s Clever Little Shopper, a shopping bag made of 100 percent cornstarch, will decompose in a compost pile in three months OR dissolve completely in a bowl of warm water in 3 minutes (resulting water is eco-friendly and safe to pour down the drain). Puma estimates that the new compostable bag will save 192 tons of plastic and 293 tons of paper annually.
Savings of that magnitude? That’s more than clever.
Puma is a great example of a company leading the way by doing the right thing. They identified a serious need and set their company up to actually do something about that need.
And they didn’t just make one change and then check it off their list – they set themselves up to be a catalyst for change.
And real change? That’s even more than just being clever.