Bus sheds are typically the antithesis of cool, calm and pure.
But for one week in Paris, Absolut Vodka changed that – Absolut created a campaign that brought an element of pristine white purity to a dingy, bustling bus shed.
The interior of the crisp-white bus shelter included an art installation by artist Simon Schubert. It was made entirely of folded-up paper, creating effects composed only of light and shadow.
Nice and cool (literally)
New Fiat spot is sexy, smart and way (WAY) better than J-Lo
“FIAT 500 Abarth: You’ll never forget the first time you see one.”
To mark their upcoming 140th anniversary, Heineken has launched a global design challenge inviting creative talent across the world to connect through Facebook to form design teams for a bottle of the future.
The ‘Heineken® Limited Edition Design Challenge’ is open for entries until 31st January 2012 and offers anyone the chance to form a creative collaboration with a stranger, by choosing to pair design concepts for Heineken’s next Limited Edition bottle.
The design challenge: Create a bottle design that symbolises how people around the world will connect in the next 140 years.
(feels more social media than beer but you get the point)
The winning duo will see their design launched in an exclusive Limited Edition pack sold around the world from December 2012 to celebrate the anniversary. Added bonus – Winnimg names will also appear on the bottle.
To enter, designers should visit Heineken Facebook tab (yourfuturebottle.com) and download the design brief and toolkit, including the bottle template and Heineken assets. Once completed, designs can be uploaded to the online gallery and to finalise entry the designer must select someone else’s concept to pair with. The virtual duo then forms a creative partnership and the two are submitted as a contender together.
Get drinkin’ and get designin’
At L+P, we’re always inspired by a challenge.
A unique business problem, feisty consumers, a tight budget or a neglected brand identity
And we’re equally inspired by industry colleagues that do the same.
Case in point -Graphic Designer Nicole Meyer
Meyer is paying homage to the Midwest land she loves by by designing a logo a day for each of Minnesota’s 10,000 lakes.
“Lake logos have a tendency to be, well, fairly ugly,” said Meyer. “This project was created to rethink what they could be. One Minnesota Lake. One Logo. Every day.”
Spoiler Alert: It’s going to take her 27 years.
Meyer says: “As tourist destinations, lakes themselves are products; Each has a distinct personality, ecosystem, and specialty. There’s a big opportunity within lakes for differentiation through better branding.”
By leveraging the lake’s unique features, the lake becomes a branded, consumer facing identity for tourists. Meyer’s project is primarily an exercise: a way for her to flex her design skills and build her portfolio. The point isn’t to actually convince the lakes–and the assorted bureaucrats who govern them–to adopt her ideas.
Check out Meyer’s site for more good stuff: http://www.branding10000lakes.com