Tuesday, September 28th, 2010
William Bernbach, one of the founding members Doyle Dane Bernbach (DDB), once said
“You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.”
At LaBarge+Partners, we whole heartedly believe in Bernbach’s words. There is a lot of advertising out there but the truly great work makes you feel something — makes you talk, laugh, contemplate or feel. Great advertising makes you feel something or relate to a brand in an entirely new way.
The quest for that “feeling” is what makes our job so great. How do people feel and what is the insight that relates that feeling to a brand? How does that insight come to market and how do we visually articulate it in a way that consumers understand?
That said, in today’s industry, great advertising also has to do more than just provoke a feeling. In today’s market, that feeling has to be relevant to the target consumer and has to reach that consumer in just the right way at just the right time.
LaBarge+Partners not only understands this but has built our entire agency on it.
Our belief is that our Client’s business problems are unique and require specialized thinking, not a generalist mentality. That research is the key to uncovering unique insights. That insights matched to the right talent will lead to the very best ideas. And from those ideas we can not only create content that makes consumers feel, we can create relevant content that is delivered to the right person at precisely the right moment.
Insights + Ideas + Integration = Measurable Results.
It all starts today. Welcome to LaBarge+Partners.
Tags: Bob LaBarge, Charleston, Erica DeGroff, LaBarge Partners, South Carolina
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