Generation C
Friday, February 24th, 2012Generation C is the new Generation Y.
Nielsen has come up with a new name for the 18- 34-year-olds who make up 23 percent of our population. And guess what the “C” stands for?
Connected.
That’s right. It should come as no surprise that 18- 34-year-olds are the nation’s most connected people. Yes, we were the first to join the Facebook bandwagon (back when you had to have a college e-mail address to join), but that’s not even the start of our connections.
Twitter. Pinterest. FourSquare. Tumblr. Instagram. Blogging. Flickr. Diptic. Fotogramme. Google+. LinkedIn. StumbleUpon. And the list goes on…
Social media is our way of life. Not only do we not remember the days of telephone party lines, but we find it normal to see a picture of what each of our 500 closest friends eats for dinner!
Nielsen writes: “Their ownership and use of connected devices makes them incredibly unique consumers, representing both a challenge and opportunity for marketers and content providers alike. Generation C is engaging in new ways and there are more touch points for marketers to reach them.”
For real stats concerning Generation C, have a look a this infographic by Nielsen.
(click picture to enlarge)
What does this mean for marketing?
Social media, now more than ever, cannot be ignored when targeting 18-34-year-olds. There is no question that social media is an effective tool. Businesses must use cyberspace to reach the demographic on these sites.
The catch? Your brand better be ready to have a two-way conversation. This Generation C likes to have their opinions known, too!
