What Would You Wish For?
What happens when you give a consumer a voice?
They’ll most likely tell you what they want…which, to be fair, is not always what brands/companies want.
They voice their wants, hopes, frustrations and anger in a battery of ways — in coversations with friends at coffee shops, conversations with complete strangers online, in focus groups, in print, in government…the list goes on.
It’s the ability to have something to say and someone to hear it.
Designer Candy Chang has created a new project that gives communities that opportunity to be heard. The project is called “I Wish This Was.”
The “I Wish This Was” project gives communities, in this case New Orleans, the opportunity to have site specific, civic input. Using easy stick (and easy remove) vinyl stickers, community members have a chance to give visual voice to their neighborhood concerns.
Says Chang, “New Orleans is full of vacant storefronts and people who need things. My neighborhood is still without a full-service grocery store. So I made these fill-in-the-blank stickers to give us an easy tool to voice what we want where we want it”
I often wonder why companies and brands shy away from having conversations with their consumers. If you take the time to ask the hard (and often not so hard) questions consumers will tell you exactly what you need to know.
All you have to do is ask. All you have to do is listen.
Tags: Charleston, Erica DeGroff, Insights Director, LaBarge Partners, South Carolina