We've set out to redefine the agency experience by NOT being traditional.

Our belief is that our Client's business problems are unique and require specialized thinking, not a generalist mentality. That research is key to uncovering unique insights. That insights matched to the right talent (not our overhead) will lead to the very best ideas. And from those ideas, creating relevant content that is delivered to the right person at precisely the right moment.

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    our philosophy is simple



    Consumer insights inspire great ideas that, when delivered in an integrated fashion, generate measurable results.

    We make sure that our understanding of your target audience is well grounded before mapping out a plan of attack. Otherwise, we'd just have a bunch of cool ideas that didn't solve your problems - and that's not very helpful.

    You'll hear us talk a LOT about "integration" because navigating new media and leveraging traditional media is no small task. But we ensure that our ideas and planning best utilize new, old and next-generation media.

    We run lean, purposely.

    We come from large and mid-size traditional agencies and know what overhead can do to a client's marketing dollars. The price of admission is usually a third of your budget. In return you get a fancy office space, adorned with expensive furnishings and a pool of talent that was assembled to be "all things to all clients".

    We've set out to redefine the agency experience by NOT being traditional. Our belief is that our Client's business problems are unique and require specialized thinking, not a generalist mentality. That research is key to uncovering unique insights. That insights matched to the right talent (not our overhead) will lead to the very best ideas. And from those ideas, creating relevant content that is delivered to the right person at precisely the right moment.

    In short:
    Insights + Ideas + Integration = Measurable Results

    our services


    Consumer Research (quantitative/qualitative/focus groups/consumer intercepts/product trials)
    Brand Planning/Anylasis
    Public Relations (crisis management, pro-social initiatives, events and media relations)
    Creative (content development, execution and production across all channels)
    Interactive (planning, development, production and analytics)
    Traditional Media (planning and buying for print/broadcast/outdoor)
    Social Media (planning, development, execution and analytics)
    Interactive Media (planning and buying)
    New Media (planning and development for mobile applications/web based applications/emerging technologies)

    our experience


    Beauty/Fashion Consumer Clairol, Dark & Lovely, Ellen Tracy, Liz Claiborne, Maybelline, Matrix Essentials, Unilever (Dove, Suave Deodorants, Suave Essentials/Naturals Hair Care & Skin Care, Suave Mens, Suave Professionals, Suave Styling, Sunsilk)
    Beauty/Fashion Professional Clairol Professional, Matrix Essentials Professional, Dark & Lovely
    Beverage Aquafina Alive, Naya, Pepsi
    Business Technology Hewlett Packard (Small/Mid Size Business printing solutions, networking , solutions)
    Consumer Technology Hewlett Packard (Personal printing solutions, network solutions), PNC (virtual wallet)
    Consumer Goods Elgin Watches, Harley Davidson Watches
    Destination/Attractions Patriots Point Naval & Maritime Museum, South Carolina Aquarium
    Food Cadbury Adams (Dentyne), Campbell's (Prego), ConAgra (Alexia, Egg Beaters, Parkay), Kraft Foods (100 Calorie, Crackerful, Oreo Cakesters, Planters, Ritz)
    Government Entities South Carolina Parks, Recreation & Tourism, Ohio Education Lottery
    Hotel/Resort Destination Hotels & Resorts, Sea Pines Resort, The Inn at Grande Dunes, Seabrook Island Resort, Loews Hotels
    Casual Restaurant Cheeseburger In Paradise
    Quick Serve Restaurant McDonald's
    Retail (> 500 locations) Kay Jewelers, Pearle Vision, Sterling Jewelers, Things Remembered
    Retail (< 499 locations) Circle K, Jared Jewelers, Luminé, Piggly Wiggly, Tourneau, Watch Gear
    Spirits Schieffelin & Somerset (Bourbon Heritage Collection, George Dickel Tennessee Whiskey)
    Utilities Santee Cooper, South Carolina Electric & Gas